M72 stands out among Metallica’s usual visual language because of its color and imagery. Instead of dark colors and edgy imagery, M72 uses a dominant upbeat yellow color with images of cribs and children’s toys because the tour is in support of the album, 72 Seasons. 72 seasons adds up to 18 years, and the album is about the first 18 years of a person’s life. This interpretation of Metallica’s tour poster enhances the message of the album by staying true to Metallica's brand, while also emphasizing the coming-of-age theme of the tour.
24 x 36 in.